

Dominic Harris at Expo Sunderland
Dominic Harris has unveiled NeoBloom, a captivating new work for Expo Sunderland, an event that centers on the city’s ongoing transformation. Launched in 2023, Expo Sunderland aims to spotlight the future of housing, living, and technology in a city poised to become a smart hub for innovation. The Expo Pavilion, home to one of the UK’s largest digital screens, serves as a focal point for this rejuvenation, showcasing global art, music, and tech.
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Dominic Harris has unveiled a new work for Expo Sunderland, a growing event launched in 2023 aimed at centring residents and businesses in a bid to spotlight the city’s ongoing transformation. The programme concerns three core areas: Future Homes, Future Living and Future City. The initiative’s goals include researching greener, more affordable housing, developing community-led initiatives to connect people from all walks of life, and exploring potential technological advancements that can harness Sunderland’s rich industrial history and infrastructure, positioning the city as a smart hub and the epicentre of future connectivity.


As with much of Harris' work, there is an element of viewer interaction that enlivens the visual experience. Motion sensors detect your approach, triggering the flowers to burst into motion. Harris explains, ‘presence triggers a “big bloom” – a moment of dramatic transformation where the flower releases its petals in a breathtaking display before regrowing, symbolising rebirth and eternal renewal.’ By emphasising 'rebirth,' this series explores themes of time and permanence, challenging traditional views of art.
In addition, the work seeks to engage in the debate surrounding the role of artificial intelligence in art. Harris emphasises the human-centred nature of the creative process, coding each individual movement, modelling and animation by hand. The unique textures given to each flower derive from hand-painted references from the artist, ensuring a level of personal detail, entirely absent in artificially designed works.
If you are interested in adding to your collection speak to one of our art consultants now - email us at info@halcyongallery.com
